Brand Creation, Apparel, Website Design, Print, Branding, Editorial
A space to celebrate
the importance of
the female gaze.
Gaze aims to elevate the female voice urging reflection on its personal meaning to the viewer. The female perspective deserves to be showcased.
This project originated from studying a film called ‘Red Desert’ within this we see a woman through a female gaze, which was rare for the time. Further research allowed me to discover the vast depictions of women through the male gaze in media. Research highlighted to me how oppressive this gaze was and how normalised it has become.
‘Gaze’ was born from a discovery that there was no central hub for information about the female gaze. I therefore was eager to create a project that would allow for an open platform for education and discussion surrounding the female gaze.